SEO stands for Search Engine optimization. It has been resolve around Google today. SEO is the world’s most popular search page. It was co-founded by Larry pages and Sergey Brin. SE0 and search Engine marketing began with the launch with the first websites published in 1991. After the launch of the first web engine, SEO officially began in 1997. We should need to thank the manager of Rock band Jefferson that help in giving birth to SEO. we will provide you with a brief idea of the History Of Search Engine Optimization.
Search Engine Optimization Vs Search Engine Management.
Before search engine optimization becomes official name peoples were using other names.
- Search Engine positioning
- Search engine submission
- Website promotion
- Search engine placement
- Search engine Registration
- Search engine ranking
History of Search Engine
Search engines have changed the way in which we find information, do research, shop for products and services, entertain ourselves and communicate with others.
Here are some Highlight:-
1994: –Yahoo was launched by Stanford University students Jerry Wang and David Filo in a campus trailer. Earlier Yahoo was an Internet bookmark list and directory of interesting sites. Webmasters had to submit their page for indexing manually to the Yahoo directory so that Yahoo would find when someone searched. Excite AltaVista and also launched. Yahoo is a History Of Search Optimization.
1996 – There were two students’ page and Brin at Stanford University. Who built and tested Backup. It was a search engine site that was built by two Stand fort university students’ page and brain. Finally, backrub would become Google. This is another History of Search Engine Optimization
1997-In the year 1997 Danny Sullivan launched Search Engine Watch, a website that is dedicated to providing news about the search industry, tips on searching the web, and information about how to rank websites better. After 10 years of leaving SEW, Sullivan founded another famous publication search engine land). At that time Ask, Jeeves also debuted and Google.com was registered. The year 1997 is also known as History Of Search Engine Optimization
1998- With sponsored links and paid search Goto.com was launched. later on, yahoo bought goto.com and becomes the most sought after place for SEO-practitioner to get their page listed. Goto.com at the end acquired by Yahoo. Goto.com is also the History Of SEO. DMOZ it is the open directory project. It becomes the most sought-after place of SEO.
1999- In 1999 First ever search engine marketing conference took place. You can read Sullivan’s retrospective on that case here. (SES conference series continued to run under various monikers and parent companies until shutdown in 2016)
In 2000, Yahoo pulled out the worst strategic move in search history and partnered with Google and let Google power its organic results rather than Inktomi. Google had been a little-known search engine beforehand. Needless to say! The result: each Yahoo search result said “Google Enabled” and they ended up launching their world’s largest rival and Google became a household name. Until this point, search engines ranked mainly on-page content-based sites, domain names, ability to be listed in the above-mentioned directories, and basic site structure (breadcrumbing). But for information retrieval, Google’s web crawler and PageRank algorithm have been groundbreaking. Google looked at variables both on-page and off-page – the quantity and quality of external links leading to a website (as well as the text used for anchor). While links were only one component of the overall ranking algorithm for Google, SEO practitioners latched onto links as the most important factor – and a whole link building sub-industry was developed. Meanwhile, an informal group of webmasters gathered at a London pub to start sharing information about all SEO things in the year 2000. This informal meeting ultimately turned into Pubcon, a large chain of search conferences that still run today. The year 2000 is also known as History of Search Engine Optimization
Google and other top search engines started improving results for geographically intended queries around 2004 (e.g., a restaurant, plumber, or some other form of business or service provider in your town or city). It was also around 2004 that Google and search engines began to make greater use of end-user data to personalize search results, such as search history and interests.
Jagger:- That helped decrease the level of unsolicited link exchanges flying around, as well as announce a decline in the importance of anchor text as a factor in its corruptibility.
Big Daddy:- That improved Google’s architecture to allow a better understanding of the value of the links between sites.
Google Analytics, YouTube & Webmaster tools
Google Analytics:- This free, web-based tool was so popular at the launch that webmasters had alerts about downtime and maintenance.
Google Webmaster Tools-
It is known as search console tools. A Google webmaster tool helps us to view crawling errors, see what searches your sites showed up for and request reinclusion.
Universal search:- We have started seeing quest to develop in new and exciting ways beginning in 2007. All these changes aimed to enhance the user experience.
Google then began to combine conventional organic search results with other forms of vertical results, such as news, video, and photos.
This was the History Of Search Engine Optimization.
Cleaning up the Cesspool
In 2008, Eric Schmidt, then-Google CEO, said the Internet was becoming a cesspool and that brands were the solution. But it wasn’t necessarily meant to reward brands, Google claims. Google wanted to put more weight on confidence in the algorithm (and big brands tend to have more confidence than smaller and less-established brands).
Shortly after this update, Google launches another one, called Caffeine, to increase its indexing speed. As noted by SEJ at the time, Caffeine was “a Google’s next-generation search platform that should be quicker and more reliable, providing better, more relevant results and searching larger parts of the internet.”
Bing & The Search Alliance
Microsoft Live Search was made into Bing in 2009. Instead, in an attempt to challenge Google’s almost 70 per cent hold on the U.S. search market, Yahoo and Microsoft joined forces to collaborate on a 10-year search contract (though it ended up being reworked five years later). Bing and the search Alliance are the best examples of History Of Search Engine Optimization.
Rise social Media
Along with the rise of social media came speculation that social signals can impact search rankings. Yes, social media can help SEO, but indirectly – just as other forms of marketing can help drive more traffic to your website and increase brand awareness and affinity (which generate search demand). While Google has consistently denied the impact of social shares (likes, tweets, + 1’s, etc.) as a ranking factor over the years, it has continued to be listed as having a strong correlation in different ranking factor studies. It websites still recovering from Panda’s impact, Google released a hotly anticipated over-optimization algorithm intended to eradicate its results from “violent spam tactics.” Ultimately called Penguin, this algorithm targeted link schemes (websites with peculiar link patterns, including a high precision match. In September 2013, the next step in Google’s next-generation quest came in the form of Hummingbird, a new algorithm designed to better address natural language queries and conversational search. For mobile (and voice search) rising, Google needed a complete reconstruction of how its algorithm worked to meet the needs of modern searchers.
The Google Zoo: Panda & Penguin
Two big algorithmic updates in 2011 and 2012 have had a major impact on SEO that continues to be felt as Google has once again tried to clean up its search results and reward high-quality pages. Google Zoo: panda and penguin were the best examples of Search Engine Optimization.
Google found its search results facing severe criticism in 2011 because the search results were dominated by so-called “information farms” (websites that generated high volumes of low-quality content). Google’s SERPs were also cluttered with websites that feature unoriginal and auto-generated content–and even scraper pages, in some cases, outstripped content creators. Google launched a hotly anticipated over-optimization algorithm for websites still recovering from Panda’s impact, designed to remove “violent spam tactics” from its tests.