Graphic designing is a crucial tool for the visualization of ideas combined with art and technology . However aspiring graphic designers who aim to design for marketing professionals, content creators need to know the graphic designing important terms to work in this field effectively. There are various terms that lay the foundation of the communication of the designer’s vision.
Here are the important terminologies of Graphic Designing:-
Design:-
By far one of the most important terminology of graphic designing is design which contributes in visualizing a designer’s vision however there are some important terms which helps in building an engaging and impactful design.
Composition and layout:-
As a graphic designer our goal is to hook the viewer and guide their eye with our design. Composition is considered to be successful if it makes the design functional and attractive which conveys the customer motive of the design quickly and efficiently. Prioritizing content and the creation of visual order is the goal of composition. This is done by using various principles like balance, contrast, proximity, alignment and white space. These crucial terms in graphic designing help in building a perfect design.
Layout and composition go hand in hand with each other while composition deals with design elements on the other hand layout deals with the placement of components on a page or screen. Basically in other words layout is the process of setting all the visual elements. An efficient layout is always user friendly, helping them to navigate throughout the content at the same time ensures that crucial information can be easily accessed by the viewers.
Balance:-
Yet another one of the top terminologies of graphic design is balance. Every single element needs to be balanced when it comes to designing to guide the viewer’s eyes. Balancing in graphic designing refers to the distribution of visual elements in the design which provide the structure and stability to the design. Certain principles of balance are important to understand to make an efficient and engaging design.
Symmetrical:-
A design which is equal on both the sides of a central line is considered to be symmetrical however if it is not the design is considered to be asymmetrical. Symmetry balances the design making it engaging and getting instant viewer attention. It plays a key role in graphic designing because a symmetrical design is what a viewer wants.
Radial:-
Radial designing refers to the technique in which focus of the viewer is maintained on the central point of the design by making elements revolve at one key point. This is done by balancing the elements as they radiate from the central point. As a graphic designer we need to understand the importance of the focus of the viewer eye by balancing the elements of the design. A designer controls the viewer’s eye and gets them hooked with their visuals.
Proximity:-
As a graphic designer one should know about the principle of proximity. This phenomenon is the perimeter which decides how far or close elements should be placed from each other. Elements and items related to each other are placed together on the other hand the unrelated elements have space between each other. A balanced proximity enhances the readability of the text and enhances the overall design.
Alignment:-
Getting the design in order and structure is where the alignment plays its role. Alignment in graphic designing is the method of aligning text and images in the same line and balance equal from all the sides. Alignment in the design further ensures that elements are properly balanced and readable to the viewers.
Repetition:-
In the single graphic using different fonts, colors can exhaust the consistency of a design. Which is where this terminology of graphic designing plays its role: it refers to repeating the same fonts, shapes or color contributing in maintaining the consistency and unifies the overall look.
Contrast:-
Contrast in the graphic designing is one of the most important terminologies, since graphic design is the way of presenting motive, ideas, or offers visually contrast helps to highlight the important information in the text by adding background colour or by giving colour to a particular text or by highlighting any particular offer in the text. It can involve colour, text, size, shape of texture in a particular design.
Rule of third:-
Is one of the most frequent terms used in graphic designing. While making a graphic a designer must focus upon highlighting the subject in different ways. We have discussed many ways so far yet one of the important rules to get instant viewer attention on the subject of the design is the rule of third. Rule of third is a kind of designing technique where the image or design is split into 10 equal parts by using horizontal and vertical lines. By using this rule a graphic designer balances the image and gets the instant viewer attention.
Grid:-
Grid in graphic designing is nothing but horizontal and vertical lines that helps in arranging the content by providing the foundation of alignment of text, images and elements of a particular design.
Hierarchy:-
The process of arranging text on the basis of their importance in the design is known as hierarchy. For example if there was a design on graphic designing course in Delhi then graphic designing would be the heading text and other information like best institute for graphic designing etc. would be the subtext. Hence this terminology of graphic designing helps the viewers to understand the difference between the heading and the subtext of the design.
Typography:-
Typography in graphic designing plays a very important role as it involves the design strategic use of text style, spacing, typefaces, and alignment. So that the content can be appealing and engaging to the viewers.What makes typography different is its ability of combining art and techniques for making a design readable and aesthetically appealing. A good typography can get business to companies and clients to the freelancers while a bad one can void both of these and in turn reduces the effectiveness of the text and ultimately of the whole design.
Importance of typography in graphic designing:-
Communicate tool:-
Since graphic designing is a visual mode of conveying messages perhaps no one would spend time on decoding an ineffective design. Typography helps in conveying the message clearly to the viewers with the use of proper font, size, and spacing and further it ensures that the message is not misunderstood.
Brand identity:-
It would not be wrong to say that a brand’s identity depends majorly upon typography for example brands like nike, adidas etc. there typography is there identity. Without an effective use of typography one cannot make an appealing design that can promote brand and get business to the company. Therefore this is the frequent used terminology of graphic designing which put emphasis on understanding branding.
Visual hierarchy:-
By using typography effectively a graphic designer can guide the viewer’s eyes all across the design by arranging the heading, subheading and body text by using typography hierarchy.
Aesthetic value:-
Other than the factors we have discussed so far, an important factor of efficient typography is that it enhances the aesthetic value of the design by building well designed texts, layout the beauty and the aesthetic value of design increases which further makes your design more professional. Some of the best institutes for graphic designing teach all the important factors a designer needs to make an appealing design.
Colors in graphic designing:-
Color in any sense is the most important term of graphic designing without the use of proper color an engaging design cannot be made. One can say that colors lay the foundation of graphic designing. However as far as the use of colors in design is concerned it is a matter of study and understanding because not all colors can go up to the expectations of the client and their design every design has their own unique color and every color have their own symbolic relevance.
Let us now understand the relevance and importance of different colors:-
Different colors symbolize different meanings while some colors are used only in specific on the other hand some colors become the identity of a brand. For example if we look upon the logo of Adidas it is the amalgamation of black and white similarly many other companies only use specific kinds of colors in their logo which ultimately becomes their identity. Different colors symbolize different meanings.
Warm colors
These are the colors which often include the shades of red, orange and yellow and even their respective shades. Warm colors have been often linked with happiness , energy, love and a light atmosphere.
In graphic designing red color symbolizes energy, love, warmth, anger and different designs evoke different emotions.
Yellow color generally symbolizes the feeling of delightness, attention to details etc.
Orange color generally symbolizes enthusiasm, energy, and even gets used to make viewers pay attention to some details.
Cool colors:-
Cool colors have been characterized as the aesthetics of graphic designing and often linked with calm, peace and positivity.
Colors like blue are listed under the cool color which symbolizes prosperity, strength etc.
Other colors like green have been linked with emotions like envy, growth etc.
Purple color has been linked itself as a color of royalty often used in designs to give it a premium touch.
Neutral colors:-
Neutral colors are commonly used as the background color of the design black, white and gray are the colors which are considered as the neutral colors.
Colors like black can be used as a background and can be combined with any color and offer premium designs.
Monochromatic colors:-
The monochromatic colors are characterized as a single color but often have different shades of the same color.
Monochromatic colors include black, white, maroon, pink etc.
These kinds of colors can be used in any design multiple times because they do not evoke any particular kind of feeling.
Color science in graphic designing:-
In order to learn graphic designing and get a good hand on color contrast one does not need efficient drawing skills, what they actually need is the constant practice of designing and going through different designs so that they can learn color contrast. An important tool is the color palette which can help designers to get an idea of designs and color usage. Eventually a designer would learn to use colors in designs as per the demand of the client. Therefore knowing color science in graphic designing helps students to become efficient designers.
Types of logos:-
Logos is a crucial graphic designing term that usually depend upon the brand and their demand. Every brand has a different logo which gives different feelings to the brand image. Typography, color science, fonts etc. plays a major role in the building a logo and a brand identity. We need to understand different kinds of logo styles.
Abstract mark logo:-
These are the logos which use geometrical shapes, lines or patterns. These kinds of logos can interpret different meanings in a single image. logos of Nike, coca cola, Olympic games etc. all these logos can represent different emotions and interpretation however the brand names which are associated with them gives them an identity.
Emblem logo:-
These logos are the specific kinds of logos which are used by brands to show their traditional values , authorities. Some examples of these kinds of logos are Starbucks logo, NASA logo, ISRO logo etc. All these are related to a specific tradition of particular organizations.
Letter mark logo:
As the name of this type of logo suggests the letter mark logo has the initials alphabets of the company’s name in the design. These logos represent a company’s identity directly and make more and more people know about the name and brand value of the company. Logos of HP, adidas and Mcdonalds are some of the examples of letter mark logos.
Word mark logo:-
In simple words word mark logo refers to the logotype which includes the brand name itself in the logo. Some prominent examples of world mark logos are google logo, Adidas logo, H&m etc. Graphic designing terminologies include different kinds of logos and understanding all of them contributes to building excellent designing knowledge.
