Tools Used to Check Backlinks of Competitors

by Oct 23, 2021Blog

When you think about establishing a “best” link profile, What comes to mind? 

There is a wealth of information available on this subject, including measures you can do right now to improve your link profile and increase your rankings.

But there’s one more thing you should do: look at your link profile. This may not be a huge problem if your website is fresh. And here’s Why your website doesn’t currently have any links pointing to it.

In contrast, if your website has been up for a few months or longer, you are likely to have some links going to it. Some may be beneficial, while others may be detrimental, yet others may not move the needle in either direction.

Understanding your link profile is critical since it will show you whether or not you’re on the correct road. In an ideal world, you’d only see high-quality, relevant connections leading to your website. However, in the actual world, this may not be the case.

Do you need assistance with doing a backlink check and analyzing the results?

Below are backlink analysis tools with various capabilities that give you an inside look at your link profile. Let’s check them out!

Powerful Backlink Analysis Tools used in Digital Marketing

1) Ahrefs

  • Ahrefs is the most popular digital marketing course tool which is used to track backlinks and keywords. You may also get an inside peek at what your competitors are up to.
  • You’ll never have to worry about the accuracy of the data or if you’ll get the most up-to-date backlink data with Ahrefs.
  • With a 14-day free trial, you have nothing to fear by checking out this link checker tool and its many functions.
  • In addition to the overall backlinks, you may inspect each one individually to confirm that the quality is satisfactory.

2) SEO Power Suite

  • What are the capabilities of the instruments in your Digital marketing training toolbox?
  • SEO PowerSuite might be the answer if you’re looking for a boost. If you pay attention to this tool, you will not be alone. It has over 500,000 users.
  • Analyzing your link profile without the appropriate tools may be time consuming, demanding, and unpleasant.
  • You can put all of these issues behind you using the SEO PowerSuite SEO SpyGlass tool.
  • Agencies frequently create reports to discuss search engine optimization and link building outcomes with customers; however, you may utilize this for your own business.
  • With each report, you’ll get high-level data on everything from the number of links to the status of backlinks and more.
  • You may use a thorough link quality analysis when you need assistance with link building. You can learn which links will have the biggest influence on your search engine rankings by comparing them to more than 50 quality parameters.

You may discover the following things with this backlink checker in Digital marketing:

  • All backlinks leading to your site (or a competitor’s site) are listed here.
  • Auditing for anti-penalties.
  • Quality aspects should be linked.
  • Reports on backlinks

3) Buzz Sumo

  • When you need help with link building, you may utilize a complete link quality analysis. By comparing them to more than 50 quality factors, you can figure out which links will have the most impact on your search engine results.
  • Put in a term or a domain name to view the most popular content for that keyword or domain. The backlinks for that piece of content may then be viewed by clicking the link icon next to any of the results.
  • You can also put in the URL of a piece of content to view only the backlinks pointing to it. This might be an excellent method to find out which websites connect to your rivals’ most popular pieces.
  • Their simple Backlinks tool in the digital marketing course allows you to identify sites that link to a certain URL or domain. This is a quick way to examine the backlinks of your rivals.
  • You may filter the hyperlinks to see ones from the last 24 hours to the last 5 years.


  • Link Explorer of Moz Pro can generate a complete link profile for your site, which you may compare to up to four rivals’ profiles.
  • It also includes a useful feature called Connect Intersect, which allows you to examine which sites link to your rivals but not to you. These are excellent sites to target for link development.
  • Like the other tools we’ve discussed, Moz allows you to see how many backlinks you’ve lost. This provides you with the opportunity to replace those links.
  • You’ll have access to all of Moz’s other SEO course tools in addition to the backlink tools. Campaigns for tracking and analyzing your site, Rank Checker for evaluating your search engine performance, and more are among them.

5) Uber Suggest

  • When it comes to attaining page one of Google search results, few things are more important than your backlink profile. As a result, it’s critical to stay on top of your profile at all times.
  • Ubersuggest is the most effective tool in the digital marketing course for monitoring your backlink profile. It’s both quick and precise.
  • The top portion of the overview also includes: In addition to your domain score, which evaluates the strength of your website on a scale of 1 to 100, the top section also includes:
  • The total number of backlinks to your site, as well as the total number of no-follow backlinks
  • The amount of referring domains leading to your website, as well as the number domains.
  • A “backlinks overtime” growth chart that depicts the rate at which your backlink count is increasing.
  • You want the number of new backlinks to outnumber the number of lost backlinks as a general rule. This guarantees that the company grows in a good way.
  • Ubersuggest is the most comprehensive online marketing tool for checking backlinks to your website among the many available. You’ll have a good idea of your backlink profile after going through the results page from top to bottom.


Search engine optimization isn’t as difficult as it appears. Unfortunately, there is no secret formula for success, but you can take steps to improve your chances, such as maintaining a good link profile.

You don’t have to search in today’s online environment to discover the proper marketing tools for your company. Instead, make use of the features that these link checker tools have to offer, and you’ll be one step closer to achieving your objectives.

Would you like to add any more link-checking tools to this list? Do you have any prior experience with any of these? What is your go-to tool for checking backlinks? Protection Status
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