The wrong way of SEO can damage the rankings in SERP but there are some myths and wrong information about SEO.
We’ll examine eleven of the most widespread SEO myths in this blog. They are undoubtedly familiar to you if you’ve been optimizing your website for any period of time.
When bringing organic visitors to your website, spotting them for what they are will provide you with a significant competitive advantage.
How to Recognize and Eliminate SEO Myths
The company may avoid falling prey to widespread SEO misconceptions by following a few simple measures.
Here are some tips to eliminate the SEO myths:
- Choose your information sources wisely. Publications like Search Engine Journal and Search Engine Land have content produced by seasoned specialists and industry experts.
- It’s also wise to stay current on sites that are more technically oriented. Not to mention your trusted twice-monthly summary to help you stay up to date on the most recent changes.
- On Google Search Central, its search-focused podcast Off the Record, and its main corporate blog The Keyword, Google often updated web administrators.
- Continue testing; internal testing is vital. You may monitor changes in your rankings over time and link them to new optimization techniques.
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1. SEO Seems to be Dying
- One of the most overused clickbait headlines in the business is “SEO is dead.” It’s a tried-and-true method of attracting attention, yet 75% of businesses plan to spend on SEO in 2021, so it could not be further from the truth.
- This myth can also be interpreted as saying things like “only concentrate on producing quality content” or “SEO doesn’t mean anything anymore.”
- It’s hard to pinpoint the precise origin of this myth, but it probably stems from the conflation of two false beliefs: that search engines are basically opaque black packages and that it is impossible to compete with high-authority sites; and that it is impossible to know anything about them. These two assumptions are untrue.
2. The Search Engine Is Totally Unknown
- With often updated documentation, Youtube videos, blog articles, tweets, and more, Google has been open about many parts of how their algorithm functions. The Google Search Guidelines are available online.
- The internal workings of search engine algorithms like Google’s are further clarified by in-house testing conducted by businesses that have access to massive datasets and frequently disclose their findings.
3. Google detests pop-up ads
- Google stated some years ago that it will punish websites that make use of mobile interstitials. Web administrators rapidly fell into a panic, fearing they would have to throw away a useful lead-generation tool.
- On mobile devices, in particular, Google advises against obtrusive interstitial pop-ups. However, this does not imply that all pop-ups must be avoided; rather, they should follow accepted search practices. Google refers to appropriate pop-ups as “minimalistic conversations.”
4. Meta Tags Don’t Matter for SEO
- There are many different viewpoints on the subject of how to use meta descriptions and title tags properly. While some claim that meta tags are unnecessary, others recommend a specific keyword density.
- According to John Mueller, Google does utilize title tags to determine the topic of a page. Unknown how much of this still holds true now. However, there is no justification for claiming they are unimportant.
- In addition hand, Google also declared in 2009 that they no longer consider Meta Keywords to be a ranking indication, even if other search engines may still do so.
- We advise title tag optimization for both click-through rates and the algorithm. This is because one of the key tools at your disposal for influencing how your pages appear in SERPs is title tags.
5. Duplicate Content is disliked by Google
- Google didn’t immediately penalize a website for duplicate content. A search algorithm has significantly improved its capacity to identify the categories of websites that frequently produce information that is similar.
- When possible, utilize canonical tags to inform search engines of duplication and to aid crawlers in comprehending your website.
6. Domain age affects rankings
It has been a persistent fallacy in the SEO community for a while, particularly when it comes to link builders and their provision of services to target particular TLDs like.gov and.edu. John Mueller has admitted publicly that Google doesn’t care about the age of a domain.
7. Link Building Must Be Refused At All Costs
- Backlinks have long been a source of debate. The idea behind algorithms was to trace links in order to assess the authority of a website. Every link served as a kind of referendum, with links from authoritative websites having more weight. This procedure continues to play a significant role in how websites and specific web pages are prioritized.
- People have figured out several ways to take advantage of this mechanism over the years. As a result, Google is always on the watch for spammy signals that point to dubious link-building techniques, such as link farms, directory websites, and other websites.
8. Phrases With More Than 3 Words Are Long-Tail Keywords
- Phrases with three words or more are sometimes referred to as long-tail keywords. In reality, a keyword’s length has little to do with its long-tails.
- Simply said, a long-tail keyword is a keyword that is located in the “long tail” of a graph that compares the volume of specific keywords to keyword variations.
- Another misconception about long-tail keywords is that they are always simple to rank for. Depending on how competitive they are, “short tail” keywords frequently offer more cost-effective ranking prospects.
9. Your search rankings will improve if you have an XML sitemap
- On your WordPress website, have you installed the Google XML Sitemaps generator? Can a sitemap help you rank better in searches? If you want to create a crawlable site, you’ll need an XML sitemap, even though it might not be the most crucial factor in your rankings.
- The Google XML sitemaps generator will produce an updated sitemap with your new pages each time you publish a new article or amend an existing post and submit it to Google and other search engines.
10. Organic results are enhanced by paid search
- Can PPC for AdWords aid in organic rankings? In my opinion, no. It doesn’t seem like paid and organic rankings are related to one another. They operate in many environments.
- The sponsored links in PPC are determined by your bid and overall investment, whereas the organic search results are taken from the index database.
- Using paid advertisements, you can quickly test several campaigns and target more keywords. Very essential, when your paid advertisement displays above the search results, you may reinforce your brand identification.